Wednesday, February 28, 2018

Greetings From Florida: the cheesy, the sleazy, and the strange of Florida Postcards

I thought this was going to be an easy post- something fun to throw onto the site in between editing some guest articles, correcting some photos, and researching some lost history. I thought I could just go into the archives at Florida Memory, pull a few extra strange postcards and share them with you with a few quick notes. What I didn't anticipate is that Florida Memory has an archive of over 9,000 postcards, and that I would fall into the hole of wanting to sift through them all. I didn't, not yet anyway, but I did spend a couple of hours looking through images of gator farms, motels, ultramodern churches, diners, and more- to find some of the stranger examples.

What I love about these postcards is how they almost seem to depict an alternate universe- a place where giant fruit, bathing suit pinups, alligator wrestling and water-ski acrobatics are just normal parts of daily life, and where the Motel Dreamland, The Miami Airways Hotel Buffet, and The Red Velvet Lounge are all the height of timeless luxury and class.

So here they are, presented with only minimal commentary, some of my favorites.

Generally Florida:


1909- I'm not sure what they're planning to do with that manatee



I have no idea what this means



'Flippy the Firefighting Dolphin' At Marineland



(I found two postcards from this place called The Moses Tabernacle that was once in St. Pete. I would love to know more about it.)




'Putting a gator to sleep' at Silver Springs

An embroidered postcard from Miami Beach

The Rainbow Bridge to Fairyland- Lowry Park, Tampa


Cypress Gardens c. 1970's?

Motels, Diners, Lounges, Etc:

Lenny's Hideaway Buffet in the Miami Airways Motel

The Happy Acres Motel (location unknown)



Lester's Diner, Miami 


 The Starlight Motel, Largo.

 The Red Velvet Lounge at The Kapok Tree Inn, Clearwater



Monday, February 26, 2018

Streetcar Apocrypha: Tampa once had one of the nation’s best transit systems. What happened?

Transit is Tampa's perennial gripe. It’s the subject of public debates and squabbles, newspaper editorials, and thousands of half-drunk bar-room monologues about wanting to move to the West Coast. People who live in the city want more transit options, people outside of the city want more roads and more lanes, for getting quickly into and out of the city. Tallahassee just wants to build toll roads. Sure, we have buses (which would be great if they ran on time, or at least let us know when they were running late), we have the Downtowner (whatever that is), the Water Taxi and the new Streetcar (which is only really for the tourists. I mean, yes, that Trolley is adorable, but I usually only ride it when I have out-of-town visitors.) Invariably, in these discussions on transit, someone chimes in, in some imitation of insight, that mass transit “just won’t work in Tampa,” usually adding something like that it’s too spread out, or people are too attached to their cars, or that it’s too hot, or that “it’s just not that kind of city.”

These arguments ignore one important detail, that light rail did work in Tampa. Light rail worked in Tampa for over sixty years.

Exhibit A: Tampa Streetcar Map c.1940's.

Tampa was a tiny backwater built around the frontier military outpost of Fort Brooke. It was the combination of Henry Plant’s Railroad and Don Vincente Ybor’s cigar factories that caused a massive population boom in the mid-1880’s- seemingly overnight, Tampa grew from a town of less than 800 people, to a bustling city of over 16,000. Tampa’s first streetcar line was established in 1885, a steam-powered miniature railroad that ran from Port Tampa, through Ybor City and to Downtown.

Tampa's first Streetcar was powered by a wood burning steam engine.

By 1893, Tampa had two competing electric streetcar companies, the Tampa Street Railway and Power Company (which operated the original line), and the Consumers Electric Light and Power Company (Which operated a several newer lines). A rate war between the two drove the Tampa Street Railway out of business, and allowed Consumers Electric Light and Power to take over the streetcar business in Tampa- operating over 21 miles of electric streetcar track throughout most of the 1890’s. In 1897, Consumers Electric built a new hydroelectric dam (the first in Florida’s history) on the Hillsborough River near Temple Terrace. Ranchers in the area North of the dam complained that it was flooding of pasture land, and in 1898, the dam was blown up by dynamite in the middle of the night. No one was ever prosecuted for the incident, but it’s been long suspected that a conspiracy of cattle ranchers was responsible for the attack. Consumers Electric never recovered and sold off everything they owned to the newly-formed Tampa Electric Company (TECO).

A recreational trolley with open-air roof seating, early 1900's.

Between 1900 and 1920, TECO expanded and modernized the streetcar system, and built recreational streetcar lines that took riders to their series of ‘Electrical Parks.’ Ballast Point Park, The Sulphur Springs Pool, MacFarlane Park, and DeSoto Park were all originally established as streetcar destinations, and some of these recreational lines had special trolleys with rooftop open-air roof seating for sight-seeing. 

Ballast Point Park, one of TECO's 'Electrical Park' destinations.

The 20’s, 30’s, and 40’s can be considered the heyday of the Tampa trolley system. It was convenient, inexpensive, reliable. At its height in the 1920’s, TECO operated 130 streetcars over 50 miles of track, had 11 major routes and collected an estimated 22 million fares annually. It was the largest electric trolley system in Florida, and one of the largest anywhere in the world. Though ridership waned somewhat during the Great Depression, it boomed again in the 1940’s due to World War II-era gasoline rationing. By the end of the 40’s, however, the whole thing was gone.

A Clipping from the Tampa Tribune on the end of Tampa's streetcar system.

One of the frustrating things about writing history is when it’s hard to get a 
straight answer on what exactly happened- different sources give different stories, and while I may have my own suspicions, it’s hard to say what exactly is factual. We know that Tampa’s last streetcar ride ended at 2:15 in the morning on August 4, 1946, and TECO sold off many of the cars (mainly to cities in South America), the remaining cars had their trucks and wheels stripped for scrap, some of the carriages found new lives as tool sheds or restaurant d├ęcor (there was one in the Spaghetti Warehouse in Ybor- as far as I know it’s still down in that basement room. I’m also pretty sure I saw one being used as a DJ booth at a warehouse rave about 15 years ago) the rest were piled in an empty lot and burned.

 Retired streetcars await their fate in a TECO garage, 1947.

We know what happened, but what’s unclear is why. The official version, from TECO’s web site, is just that “postwar America embraced the family car and moved to the suburbs in large numbers.” One version says that TECO wanted to sell the streetcars to fund a new power plant and expand their business of providing electricity to homes. Another says it was the city that felt the streetcar system was worth more in pieces than intact.

The version I’ve heard most often, however, is that Tampa, like many other cities, fell victim to the rumored General Motors Streetcar Conspiracy. I’ve been told this many times, by many people, I can’t find any proof of it, but it’s an important part of Tampa apocrypha, something that’s gone around as a rumor, and drifted into legend over the years. The story is that on the day the Tampa City Council voted unanimously to replace the streetcar system with General Motors buses, each member of the council drove home from City Hall in a brand new 1946 General Motors Cadillac. This is likely an urban myth, but something about the story, and how often it has been told over the years, illustrates what the death of Tampa’s Streetcar system felt like-- how it felt like a sellout- like a betrayal.

In the following decades, the Interstates carved up the city, and destroyed whole neighborhoods; including the historic Black business district of Central Avenue, which was razed to build what we affectionately call Malfunction Junction (I’ll write a full article on this soon). The city center was neglected as affluent residents flocked to the suburbs, and the consensus on transit became to constantly build more, and wider, highways. 

Today, the Streetcar tracks are buried under asphalt, and in some places (especially around Tampa Heights) you can see tell-tale indentations in the center of the street where the tracks used to be. The city is, again, experiencing a period of growth, Tampa’s transit system routinely ranks as one of the worst in the country, and the usual answer we get, from the state and from the county, is that all we can do is build more roads- wider highways, toll roads, express bus lanes, Interstates-- wider and wider until maybe we’ll just have a mass of roadways where a city used to be. They’ll tell us it’s the only way, that effective public transit is a dream, a childish fantasy, something that would be nice, but that just isn’t possible—that “Light rail just won’t work in Tampa.”

Light rail did work in Tampa, people with fewer resources, and much less advanced technology were able to build a safe, convenient and inexpensive transit system that served the city effectively for over half a century. We should be able to do at least as well.